There was a period in the mid 2000's of like 3-4 years where social media was fun and not super toxic. It was still toxic to a degree, but nowhere near like it is now. Then it started to decline rapidly once the general public started to get involved as smart phones became better and better at helping keep people terminally online.
I hate sounding like a hipster, but everything good or at least semi-decent really does come to an end once it gets saturated by the general public.