I don’t really disagree with you at all but repeatedly reminding us all that you’re “not surprised” isn’t the savvy commentary you think it is. Especially since it’s historically been the case that any service you pay money to has said “no, you own your content”.
The marker has just moved gradually on this with companies slowly adding more ownership clauses to their Terms of Service in ways that aren’t legible to average consumers. Now they’re cashing in on that ownership.