My family name .name seems also not used for the last 15 years, so I asked if I could get it but the guy told me that he and his family are using it for their email-addresses. So then I asked if I could have the my-firstname@lastname.name email address and he agreed and I've been using it ever since. But yeah the domain would have been nice for my family too. Instead I got a domain with the name of the village we lived in as children and my parents still own the house there.