The show was started with a pair of guys - I forget if they were brothers but they were at least reputedly friends - who had a vision of what they wanted to do. They broke apart as the show was renewed after the first seasons though, hence that immediate drop in quality from this magical wonderland to "grrr, watch beast go smash into goo".
From what I read, they told themselves they would have (at least) two rules: (1) never use CGI - only puppets - for the purity of what seeing them, and more importantly not seeing them, conveys; and (2) do not "sell out" the show merely for reasons of profit. Money is fine but don't continue it unless there is a real story that wants to be told.
After the financial success of the first season, one of the co-creators left, and the second season was literally a different show, yet Netflix lied to us all and heavily pushed it as if it were the same as the first, for profits. It backfired, and revealed all the more how Shitflix just pushes forward purely for profits at the expense of offering much that is actually worth watching.
But if it got better after that, I might push through, one day. :-|