You'd rather have one option than 9 (plus hundreds of smaller companies that do exist, but aren't well known national brands, and the fact that even though many of those brands are owned by the same large company, they are still really different products)?
Well, bad for you if it is a crappy option. The company doesn't care for quality as the consumer has no other option. Hurray for Amazon, our everyday feeder. And for those working at Amazon, only one toilet break per week, as there are no other options for work!
In a future capitalist dystopia, the Empire (aka USA) will be renamed "United States of Amazon Prime®", and every 4 years the name will be replaced by the name of some other mega oligopoly
