Absolutely. But is that good enough to keep the alternative business plans going? According to this article, I'm not sure it is.
I posted this on degrowth because the rise of secondhand fashion seems to be an example of degrowth in action - a business shifting from production of new items to refurbishing and reselling existing products.
What works - and what doesn't work - in the battle against fast fashion is an important lesson for degrowth proponents everywhere.