Thanks for sharing this! I wasn't expecting much from this article as it sounded a bit clickbaitish, but I was pleasantly surprised!
“People lost a lot of interest in tomatoes for a long time until heirlooms came back,” Walker said. “Now we have the same thing with peppers. There’s a place for people to embrace heirloom peppers, the way that we have with tomatoes.”
I never liked tomatoes in unprocessed form until my neighbor grew some for fun in my garden and gave them to me. Home tomatoes are great.
Coincidentally, I just watched this week's Curb Your Enthusiasm and Larry goes on a similar rant about hating strawberries his whole life until he ate one right off the bush. That's another one industry really does a disservice to!
Store produce is just so meh so often. Do people prefer pretty over tasty that much?