@mark@skaeth@bookstodon@sffbookclub@fantasy Of course different people will view this differently, but personally, I consider it at least a bit shady if I see an author promoting their own book without acknowledging that it is their book, or if it feels like they are trying to give the impression that the promoter and author are not the same person, or even if the promotional post is constructed in a way that distracts readers from thinking about whether the book's author and the post's author are the same. This can be enough to make me decide not to read a book that I otherwise might have been interested in.