Stranger in the Strange Land came in 1961. Seems suprisingly late.
Was thinking who might have come first: first was going to say Jules Verne, but then remembered the early English translations were rubbish, and thus didn't sell. But surely Conan Doyle's Lost World in 1912? The first film came out in in 1925!
But apparently the NYT-list became national only in 1940s, and there might have been some editorial decisions to limit pulp outside it.